Lancashire Cricket integrates with the reward & loyalty platform, Rewards4.
CLIENT: Lancashire County Cricket Club
SOLUTION: Jonas Sports Retail
PRODUCT: Fan rewards platform from Rewards4
Rewards4 are a rewards and loyalty operator working in sport since 2008. Jonas Sports are the complete sports enterprise solution, providing a number of services to sports clubs, including retail.
Lancashire Cricket wanted to reward their loyal fans by providing them with an opportunity to save money on their Lancashire Cricket merchandise during the current economic climate and cost of living challenges.
Lancashire Cricket integrated their merchandising platforms with Rewards4 – the UK’s largest operator of sports-based rewards programmes. The award-winning platform allows fans to collect points and save money on purchases with the club. Over 16,000 Lancashire supporters have already signed up to the programme and are making great savings.
There are a whole host of ways for supporters to collect points and build up their points balance just for being a Lancashire Cricket fan. These opportunities include engaging with the club’s marketing channels, purchasing club merchandise and collecting points with over 4,000 retailers on the rewards programme through online shopping. These points can then be used to:
• SAVE money when purchasing Lancashire Cricket merchandise from the club shop and;
• WIN exclusive prizes and experiences such as access and tickets to major events, signed merchandise, memberships, hospitality and much more.
Lancashire Cricket Rewards members have collected 2 million points since programme launched and have spent 866,000 points to save money.
All of this helps retention, reactivation and increases the customer lifetime value. It’s impossible to make a fan ‘more loyal’ but their loyalty can be recognised and rewarded. There are also benefits to the club as rewarding your fans increases their spend. The data collected also provides valuable insight (such as planning sponsorship activity).
The Rewards4 platform and currency engages with your fans through meaningful rewards and savings that will drive new revenue for you and your partners. The platform provides clubs with other significant benefits such as the ability to:
Your fans
Fans can collect and spend their points within the Rewards4 platform. From their everyday spending with thousands of brands or retailers to visiting the official website, streaming fixtures or engaging with the club’s social media channels and digital newsletters, there are a whole host of ways fans can collect points.
The main benefit to collecting points is that the fan can use those points to make a saving on their next purchase with Lancashire Cricket. Through integration between Rewards4 and Jonas Sports Retail, these points can then be seamlessly spent at checkout (both full or part pay) to make a saving on club merchandise.
“Rewarding fans for their passion and loyalty has proved to be a compelling concept in all our sports-based rewards programmes, especially where it can be achieved so seamlessly.
We are looking forward to working with Lancashire Cricket to reward fans’ loyalty and help make supporting the club more affordable so they can enjoy even more unforgettable experiences at Emirates Old Trafford.”
Tom Cowgill, Director and Co-Founder of Rewards4
“Our Members and supporters are at the heart of everything we do. Their loyalty to Lancashire Cricket over the years has been incredible and we always strive to reward that commitment by providing them with the best possible experience.
We are delighted to have launched Lancashire Cricket Rewards which is integrated with the club’s ticketing and merchandising platforms, making it easy for fans to collect and spend points with us and save money when buying tickets, memberships and merchandise.
The programme will also give us a deeper understanding of our fan base which will be great in enabling new and existing partners to connect directly with fans and reward them for their support.”
Jonathon Nuttall, Head of Ticketing and Hospitality Sales
“I love Lancashire Cricket Rewards – great programme, easy to use and fantastic customer service. I have been collecting points (which is so easy to do) and have used these points to save money on my Lancashire Cricket merchandise. The process to redeem your points on the online Club shop is so simple.”
Andrew – Lancashire Cricket Rewards member
Collect fan data, provide rewards for fans and deliver valuable insights. Rewards4 are a rewards and loyalty platform for sports clubs. Find out more at www.rewards4group.com
If you’d like to integrate with Rewards4, let us know. If you aren’t a current customer, get in touch to find out how our retail system can be the perfect fit for your club.
Contact us at team@jonassports.com
