Your Trusted Tech Partner for Sports

Who We Are

Jonas Sports is a trusted technology partner for sports organisations, offering a powerful, integrated platform built specifically for the needs of the modern sports industry.

Formed in 2019 with a mission to help sports organisations grow revenue and deepen fan engagement, we bring together specialist technologies designed specifically to support the sports landscape.

With the backing of our parent company, Vesta Software Group, Jonas Sports continues to grow, expanding our offering across retail, payments, data, and fan engagement, with integrations into many platforms. Every acquisition strengthens our platform and reflects a long-term commitment to supporting sports organisations at every level.

We exist to give clubs a single, trusted partner they can rely on – not just for today, but for the future.

Our Mission

At Jonas Sports, we help sports organisations succeed through smart, integrated technology. Our mission is to enhance the fan experience and boost performance across every revenue stream. We offer market-leading retail systems, powerful customer engagement tools like our CDP and Data Hub, and cutting-edge tech such as RFID. Our solutions unlock new levels of efficiency, insight, and growth. As sport evolves, we’re committed to evolving with it and delivering innovation you can rely on.

Integrated Systems, Tailored for Sports

Jonas Sports currently provides a suite of proven solutions including:

Our Leadership & Sales Team

Sam Nixon

Managing Director

Matt Jones

Operations Manager

Sam Taylor

Professional Services Manager

Ash Basnet

Head of Development

Matt Davies

Business Development Manager

Zach Stallard

Sales & Account Manager

Our Mission

To be the complete sports enterprise solution for sports clubs and organisations. We want to support clubs by offering the best solutions, with data at the heart, providing operational reporting that can analyse and engage your fans to increase revenues.

About Us

The Idea

Jonas Sports is the vision of the Vesta Software Group and General Manager Sam Nixon. Vesta Software Group buys software companies with the intention to hold forever and grow.

With Vesta owning a number of companies that work within the sports market, the decision was made to take the resources and best-in-class solutions and join them together, offering sports clubs one trusted partner.

The Plan

Jonas Sports can currently offer retail, F&B, payments, marketing and CRM, as well as integrations with ticketing companies. As more products are offered, the solution will continue to grow. These solutions are from companies that have worked within the sports industry for many years. At the moment, we use the software from Retail & Sports Systems (a leader in the sports retail space), Green 4 Solutions (experienced CRM and marketing) and MCR Systems (experienced EPoS and F&B providers), who have worked with the All England Lawn Tennis Association for the Wimbledon Championships for a number of years.