Jonas Sports is delighted to announce a new three-year partnership with Lord’s Cricket Club, supporting retail and eCommerce operations across the Home of Cricket.
Since joining forces in 2023, Jonas Sports has worked closely with Lord’s Cricket Club to develop and expand its retail offering both in‑venue and online. Over this period, the Club has seen an increase in online retail trade of over 75%, launched a members‑only eCommerce store, and opened multiple new retail outlets within the ground, alongside continued investment in modern retail infrastructure.
A key milestone within the partnership was the launch of London Spirit’s dedicated eCommerce platform in January 2026, delivered by Jonas Sports to support the Club’s involvement in The Hundred. The launch enabled London Spirit to operate its own online store, manage exclusive product ranges, and engage supporters through a standalone eCommerce experience, while remaining aligned with Lord’s wider retail operations.
The new three‑year agreement will see Jonas Sports continue to support Lord’s Cricket Club across stadium retail and digital channels, with an ongoing focus on eCommerce growth, retail innovation, and insight-led decision making to enhance the fan experience and drive sustainable revenue.
Quote from Charlie Price, Head of Retail at Lord’s Cricket Club
“We are delighted to have extended our partnership with Jonas Sports for another three years. Their integrated solution has played a key part in the development and enhancement of our operation and customer experience, helping drive revenue growth both in-ground and online.”
Quote from Sam Nixon, Managing Director at Jonas Sports
“We’re proud to be extending our partnership with Lord’s Cricket Club and to continue supporting one of the most iconic organisations in world sport. From driving retail growth across the ground to delivering the London Spirit eCommerce launch, this partnership reflects a strong alignment and shared ambition for the future.”
