Jonas Sports & Rewards4 Announce Strategic Partnership

Jonas Sports & Rewards4 Announce Strategic Partnership

Jonas Sports - February 1, 2023

Jonas Sports and Rewards4 are proud to announce a new strategic partnership aimed at enhancing and rewarding the customer experience for sports fans throughout the UK.

Rewards4 is the market-leading operator of rewards and loyalty programmes for sports organisations in the UK and Ireland, working with more than fifty professional clubs and racecourses and with more than 1 million members signed-up for its programmes. As a preferred partner of Jonas Sports, Rewards4’s rewards platform is tightly integrated into the Jonas Sports e-commerce platform, enabling customers to earn and redeem the club’s loyalty currency (and be rewarded) when they purchase merchandise online or in the club shop.

Jonas Sports’ clients, Saracens and Lancashire Cricket are already reaping the benefits of the integration with Rewards4 as their fans have saved thousands of pounds on their merchandise purchases through their membership of the Saracens Rewards and Lancashire Cricket Rewards programmes. The extension of this strategic partnership represents a significant step forward for Jonas Sports as it continues to innovate and expand its offerings to sports fans and provide customers with an even better shopping experience.

“We are very excited to extend our partnership with Rewards4 and to offer clubs the ability to reward their fans for their purchases and their loyalty,” said Sam Nixon, General Manager of Jonas Sports. “This strategic partnership is an important step in our ongoing commitment to supporting our clubs in offering their fans the best possible shopping experience.”

“Rewards4 is delighted to enter a new phase of our partnership with Jonas Sports, a company that shares our commitment to providing sports fans with a seamless and rewarding shopping experience,” said Tom Cowgill, Director and Co-Founder of Rewards4. “We have worked with Jonas Sports for several years and are delighted to strengthen our partnership and offer our rewards proposition to even more sports clubs and their fans.”

About Jonas Sports

As a leading provider of sports enterprise solutions, Jonas Sports offers a wide range of services, including retail, to meet the unique needs of sports clubs.

Over 50 of the biggest names in sport trust Jonas Sports to power their retail operations. Utilising market-leading technology and integrations, Jonas Sports offers a retail platform that is solely focused on sport to provide an enhanced retail experience for fans.

About Rewards4

Rewards4 is the largest operator of sports-based rewards programmes in the UK. Fifty sports organisations currently use Rewards4’s unique loyalty proposition (including the integrated technical solutions that Rewards4 offers, particularly with key suppliers) and benefit from Rewards4’s marketing expertise in sports loyalty. Rewards4’s loyalty platform and currency drive new revenue for sports clubs, rights holders, and sponsors by engaging with fans through meaningful rewards and savings.

Rewards4 is trusted by great brands like Everton Football Club, The Jockey Club, Arena Racing Company, Horse Racing Ireland, The Rugby Football League, Saracens, Leicester Tigers, and Lancashire Cricket to operate their loyalty programmes, reward their fans and collect a multitude of data which delivers valuable insights and helps shape their loyalty strategy.

By Jonas Sports