Jonas Sports Retail – Auctions

Matthew Rogers - November 12, 2020

Auction Site for Sports Retail

We’ve been busy updating our Jonas Sports Retail solution with a number of new developments and integrations. One of the projects we’ve been working on over the summer is building functionality so that clubs can auction off products via their online store.

We’ve now just launched our new auction module, going live first with Premier League club West Ham United, allowing clubs to add a new line of sales to their online store.

With online sales increasing in popularity, and without other income streams due to the coronavirus pandemic, retail sales have been a lifeline to sports clubs.

Clubs can now add an additional revenue stream to their retail store by selling match worn kits and memorabila direct to their fans. The auction module can also be used to help raise funds for charity and football club foundations.

You can find out how it works by watching the video below.


How it Works

  • Fans place the maximum bid they are willing to spend
  • The sale price is the minimum amount required to win the auction (in increments of £5)
  • For example, if three fans made bids of £300, £400 and £500 respectively, the fan who bid £500 would win the item for £405 (as it is £5 more than the next highest bid).

Auction Types

  • Silent Reserve
    No minimum starting price, but a reserve that needs to be met in order for the product to sell.
  • Starting Price
    A minimum starting price required to bid on the item.
  • No Reserve
    No reserve set and no starting price.

If you’re interested in adding this to your current Jonas Sports Retail solution, or would like to discuss becoming a Jonas Sports client, get in touch here.


By Matthew Rogers