Maria Baeva - March 28, 2023
Jonas Sports is proud to announce that Bolton Wanderers, a long-standing customer of ours, has won the ‘Best Club Marketing Campaign‘ award. The club has seen a significant increase in ticket sales, reaching their highest rate in 14 years, and an increase in average matchday attendance from 15,439 to 18,623.
By leveraging our CRM, retail, and outsourced marketing services along with the Power BI reporting system, we were able to identify key factors that could help enhance Bolton Wanderers’ customer reach. Our data-driven approach provided valuable insights that enabled the club to create tailored campaigns aimed at boosting season ticket sales through targeted email campaigns. By analysing various segments, such as previous match ticket purchasers and lapsed season ticket holders, the club was able to create personalised offers for their fan base.
“We have been thrilled with the response to season tickets this year. To see the highest number in 14 years really is a mark of where the club is right now. Jonas Sports proved to be a fantastic and insightful support in delivering the email marketing element of our campaign. Working closely with them gave us a deeper understanding of our fan base and how best we could effectively communicate the new and exciting season ticket offers available to them.”
Siobhan Chaplow, Bolton Wanderers’ Chief Communications Officer
We are delighted to have contributed to Bolton Wanderers’ success and are excited to continue supporting them with their future requirements. Our partnership has strengthened as a result of this achievement, and we look forward to helping them achieve even greater success in the future.